ARTICLE

DOI: 10.3232./GCG.2009.V3.N2.04

INTERNATIONAL GROWTH STRATEGIES BASED ON GLOBAL ALLIANCES .  Esteban García-Canal -  Andrea Martínez-Noya -  [ Application ]

Global strategic alliances, those whose area of work crosses borders, can accelerate the overseas expansion of the company. This article presents a detailed analysis of the different fast-track alliance-based international expansion strategies. In particular, it presents a typology based on the external resources a company needs in order to sell its products to a wider market. The main contribution of this article is to show how all types of businesses can benefit from global alliances, independently of their prior available resources.

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