DOI:https://doi.org/10.3232/GCG.2015.V9.N3.01

PROVEEDORES LOCALES Y EFECTOS DE EXTERNALIDADES EN LA INDUSTRIA AUTOMOTRIZ BRASILEÑA

Nádia Campos Pereira Bruhn, Mariane Figueira, Eliane Oliveira Moreira, Cristina Lelis Leal Calegario, Ricardo Pereira Reis

Resumen

El objetivo de este estudio es verificar si la presencia de empresa planta de montaje de automóviles contribuye a la ocurrencia de externalidades en forma de innovación de producto o proceso para los proveedores locales. El método de investigación utilizado fue el estudio de casos múltiples. Los resultados indican que las relaciones que implican un alto nivel de compromiso, cooperación y el intercambio de información entre proveedores locales y el fabricante de automóviles contribuyen a la ocurrencia de externalidades en forma de innovación de productos y innovación de procesos, especialmente para las relaciones proveedor-fabricante de automóviles del tipo autonómico y enlaces restringido, y con menor intensidad a las relaciones proveedor-fabricante de automóviles que involucran relaciones de poder y de mercado. Nuestros resultados contribuyen a la literatura sobre los efectos de desbordamiento de las compañías multinacionales. Atribuimos esta contribución principalmente a la investigación de la naturaleza que involucra el análisis y la metodología en profundidad, que contribuye a la riqueza asociada a la complejidad del fenómeno estudiado. Para los académicos, este estudio proporciona un marco teórico que, hasta entonces, no se había aplicado al contexto de la industria automotriz brasileña.

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